The Brightway Insurance Difference
The Brightway Insurance business model leverages the clear opportunities for growth and profit in the insurance industry, and provides solutions to the current challenges to the consumer presented by a fractured delivery channel for quality insurance products.
We've adapted our delivery channel, our customer service model and our technological operations to maximize service to the customer and profit margins for our agents:
- We handle the servicing responsibility for your entire book of business, so you can focus on increasing revenues. Perhaps the greatest help in lowering the threshold for entry into the insurance business is the unique way we simplify the operation and daily management of a Brightway Insurance Agency. We service the Agency Owner's entire book of business at our centralized customer support center. Taking this ongoing service burden away from the Associate Agency makes opening and managing a successful insurance agency easier and helps you increase productivity. This fundamental advantage cannot be overstated. In most businesses, as customer bases and revenues increase, expenses increase as well. In our model, as your renewal business grows, your infrastructure and staffing do not need to increase -- your agency's profitability is free to grow at an exponential rate.
Our Agency owners can rest assured that their business is in capable hands. We monitor the quality of business that is submitted and make sure best practices are being followed across the board. Remember, we handle the service load and all of the challenges that come with it.
- We provide superior customer acquisition tools that make it easy for you to build your business. From web-based comparative raters to diverse carrier choices, we make it easier to identify, attract and win new customers. And our processes are innovative, smart and flexible to help you acquire customers from all ages, stages and walks of life.
- We apply technological advances to outpace the competition. Most insurance agencies still operate in an environment that has been virtually unchanged for decades. These agencies rely on paper files and a small staff of in-house personnel to handle policy changes and problems only when customers alert them. The problems with this antiquated system are three-fold: First, this system requires an agency to waste a great deal of time locating, retrieving and refilling documents. Second, it leaves the agency's paper files unprotected against catastrophic losses by water or fire. Finally, this system is prone to errors, as handwritten notes can be misread or incomplete, leaving the agency and the customer at risk.
Brightway Associate Agencies leverage today's technology to dramatically increase productivity and improve customer service. By using state-of-the-art high-speed scanners, desktop faxing and implementation of a premier agency management system, we are now able to operate in a completely paperless environment. Our management tool, Applied Systems, is used by all Brightway Insurance Associate Agencies, and it allows remote offices to take advantage of well-staffed, centralized service support.
Applied Systems allows the agency to view virtual files, thereby eliminating all traditional filing and saving valuable time. By using a web-based system, we can access our customers' files from anywhere in the world, thereby providing complete protection against catastrophic loss. Plus, we can proactively notify customers when changes in the marketplace present a need to make adjustments or enhancements to their policies.
- High-tech communications tools seamlessly link Brightway Associate Agencies with the Service Center to provide daily customer service to an Associate Agency's entire customer base. Our Altigen phone system has been specifically customized to fit our needs. The system utilizes Voice over IP technology to allow phone calls to be routed over the Internet, thereby avoiding costly long distance charges and the need for additional phone lines. We are then able to efficiently process customer requests directly in our Customer Support Center.
Now, Agency staff is free to focus on marketing and providing quality professional advice to new customers, without the burden of filing, making routine changes, or monitoring the payment history of their current customers. As the size of your book of business grows, we provide the additional staff to insure your customers are always receiving the highest quality customer service.
