


In today’s business world, winning new customers is only half the battle. Successful ventures depend on a commitment to enhancing customer relationships through smart, focused customer management processes. As a Brightway Insurance Associate Agency owner, you’re equipped with innovative, flexible customer management tools that will keep your insurance buyers happy and your profit margins healthy.
Our Centralized Service Center provides your customers with full service on all of their policies—regardless of the carrier that they are written through. The Brightway Centralized Support Center is the bridge that provides your customers with a single point of contact for all service requests, for all of our insurance carriers. This fundamental advantage allows you to provide better service to your customers and increase profits.
Brightway’s web-based system allows you to streamline workflows and improve efficiency. We take over all “reactive” service for your customers, and we’ll help you go above and beyond by providing “proactive” service as well. Put simply, this means we’ll act first to contact your customers when issues arise that affect their lives, claims, premiums or annual policy reviews.
Eliminate phone frustration for your customers. Our customized communication system links all offices to our Centralized Support Center, where customers talk to real people without the hassle of long phone trees. Our technology allows your local office staff to connect customers directly to real people who are able to complete the service transaction without transferring the call. And the best part? The system is available to you both inside and outside the office—wherever an Internet connection is available.
Why go it alone? Brightway University provides comprehensive training for your entire staff so you can make the most of Brightway’s processes and efficiencies in your agency.
Take advantage of comprehensive accounting support supplied by Brightway’s centralized accounting office. Our staff will reconcile commission statements and recover commission leakage, while making sure you receive your commissions electronically twice a month.
Customize and process your direct mail communications with just the click of a mouse. With Brightway, your mailings are all sent from a centralized virtual mailroom, which means you can reduce costs and improve consistency across the board to make adjustments or enhancements to their policies.